by Keith | Aug 5, 2022 | Blog, Copywriting and Branding
Company profile is the name card of a company. Online presence of a business is able to reach out to more clients with a good profile. What makes a good copy for company profile? Learning from years of copywriting business, I would first come up with a structure: CEO...
by Keith | Jan 21, 2022 | Blog, Copywriting and Branding, Subtitling 字幕, Transcription 謄寫, Translation 翻譯
During the transition from pandemic to endemic, businesses are also learning to adapt to the changes in business environment. I believe that webinar is one of the things that is likely to stay even during endemic phase. It saves travel cost and thus reduces carbon...
by Keith | Dec 18, 2020 | Blog, Copywriting and Branding, Subtitling 字幕, Translation 翻譯
Short video clips are part of business contents in today’s rapidly-changing world. Some business owners have the time and resources to record video contents for their own companies and post on their business websites and YouTube channels. Most of them only speak...
by Keith | Nov 20, 2020 | Blog, Copywriting and Branding, Language Learning 語文心得
美國前總統歐巴馬出版了一本名為《A Promised Land》的新書，美加第一天面市就出售了將近89萬本，似乎可能成為最佳銷量的前總統自傳。 這則消息讓我想起以前我買的一本柯林頓自傳。由於相隔很長一段時間了，我祇記得他當選總統和宣誓就任的片段，其餘的文章就是流水帳，我都是趁觀看紀錄片的時候隨便亂翻就翻完整本書了。簡單來說，這些聘請影子作者幫前首長寫的所謂自傳，其實不算精彩。以前我翻過南非前總統曼德拉的自傳，情況也是差不多。 若說政治人物的傳記，最精彩當屬英國歷史傳記作家Anthony...
by Keith | Aug 28, 2020 | Blog, Copywriting and Branding, Editing 編輯校對, Language Learning 語文心得, Translation 翻譯
看過很多招牌或產品名稱寫漢語拼音，而不是實實在在地寫相對應的英文名稱或字詞，我看了常常覺得一頭霧水。如果祇寫漢語拼音而祇有懂得華語又精通漢語拼音的人才能夠明白，那寫來又有何意義？ 就品牌的意義來說，這是不是意味著你的品牌與產品祇跟懂得華語又精通漢語拼音的人溝通？其他不知道你寫什麼的人，就不值得理解你是賣什麼東西？遇上不知道你寫什麼的人，你每次都要費勁一直解釋自己在賣什麼？...
by Keith | Jun 12, 2020 | Blog, Copywriting and Branding
今後都是網路與列印廣告文案相當蓬勃的時候，文案創作人因此擁有更多機會處理更多案子。 就我個人而言，撰寫文案的每一個機會，我都很珍惜。我對自己的要求就是為文案設定一個可敬、自重的調子。簡單來說，我會選用比較優雅、有尊嚴的文字。 有些作者下筆寫一些很破爛的文字，彷彿他們的讀者都是沒有尊嚴的文盲。語文與寫作人一旦淪落到把讀者當作笨蛋而寫很低等的文字，這個語文與文字祇會招來識字者的鄙視與厭惡。 This is a time when many businesses have to come up with online and...
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