Maintaining respectable tone of voice 莊敬自重的文案文字

今後都是網路與列印廣告文案相當蓬勃的時候，文案創作人因此擁有更多機會處理更多案子。
就我個人而言，撰寫文案的每一個機會，我都很珍惜。我對自己的要求就是為文案設定一個可敬、自重的調子。簡單來說，我會選用比較優雅、有尊嚴的文字。
有些作者下筆寫一些很破爛的文字，彷彿他們的讀者都是沒有尊嚴的文盲。語文與寫作人一旦淪落到把讀者當作笨蛋而寫很低等的文字，這個語文與文字祇會招來識字者的鄙視與厭惡。

This is a time when many businesses have to come up with online and printed copies. Copywriters definitely have more opportunities and exposure to handle more projects.
For me, I treasure the opportunity to work on each and every copy. And I strive to always produce a respectable tone of voice for the copies. In other words, the words I chose and wrote have to be elegant and carry a self-respect tone.
Some writers are writing as if their readers are illiterate and have no self-respect. Languages and writers who communicate as if all readers are as stupid as they will only earn despise and loathing from literate and well-read people.