One Copy Everyday 一日一文案

廣告文案需要高度專注，而且需要用上很多時間。早晨時分我一般會重讀、修改前一天寫好的文案。午餐時間之後，我就在下午看資料、寫新文案，之後才能去游泳。

固定的時間表能給予寫作人需要的穩定度。你若常常東奔西跑、顛沛流離，你筆下的文案必定雜亂而且思想混淆。若是靈感閉塞，則可以提筆洋洋灑灑將想法寫在紙上。提筆寫字可以讓不必要與雜亂想法先流露出來，之後那些準確實用的概念就會慢慢化為文字。

若能非常專注，筆下的文案必定能站得沉穩、脫穎而出。

Copywriting requires a lot of concentration. And it certainly takes up a lot of time. My usual morning routine would be reading and editing the copy I wrote the day before. And after lunch hour, I would look for some information and write a new copy in the afternoon before I go for an evening swim.

A stable routine provides a sense of consistency. Your copies become messy and full of random thoughts, if you are always wandering around places. If your mind is stuck, it is always a good idea to put pen to paper. Handwriting is a good process to let out unnecessary and random ideas before the useful and accurate ones appear and become more vivid.

With a great level of focus, your copy will be able to stand firm and excel.