Company profile is the name card of a company. Online presence of a business is able to reach out to more clients with a good profile.
What makes a good copy for company profile? Learning from years of copywriting business, I would first come up with a structure:
Management and Board Members
Vision & Mission
Products / Services
Future Growth Areas
Past Achievements / Clients’ Testimonial
To extract as much information from client as possible, I usually interview managers or directors to understand their thoughts about the business, as well as the ideas behind their products and services. Conversations with business people are interesting and it is my job as a copywriter to turn their insights into interesting content in their company profile.
Clients usually also provide previous copies, which I usually go through and extract perhaps 10 to 20 percent of the information for copy-editing and merging with my new copy.
Geographical distance is not a problem, as I can always discuss with clients on Google Meet to know more about their stories. So far I have worked with Chinese-speaking clients who discussed with me in Mandarin or Cantonese. I learned more about their business and produced a good company profile in English and Chinese. Same goes for the English-speaking clients, whose English and Chinese profiles are also copy-edited by me.
On the surface, many thought that profiles are just repetitive contents. They need not be—if the copywriter puts in enough hard work to present the business people’s ideas.
Write to me for business collaboration: firstname.lastname@example.org